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Open since July 1, 2006, Sereno Group Real Estate has quickly established itself as a market leader by continually attracting top producing agents in the Silicon Valley. During this time, Sereno Group has achieved the highest per agent productivity for residential real estate brokers in the county. 

In 2015, Sereno Group closed over $2.6 billion in sales with an average sales price of $1.2 million. The company’s 1% for Good charitable movement has donated over $1,000,000 to local charities and community-minded organizations and was recognized as one of the top 50 most philanthropic corporations in the Bay Area. The company, which has been ranked one of the Best Places to Work in the Bay Area for seven years, now has eight offices located in Palo Alto, Los Altos, Saratoga, Los Gatos, Willow Glen, Santa Cruz, Westside Santa Cruz, and Aptos. 

The 300+ agents of Sereno Group serve the Santa Clara, San Mateo and Santa Cruz Counties and points beyond. For more information, please visit: www.serenogroup.com


We have a common goal: Making you a homeowner. Let's make it happen!
Ensuring you exceptional service at every step of your home buying process.

  • Search listings from the convenience of your home.
  • Be the first to get new listings that match your criteria.
  • Get real estate market watch updates for listings in your area.
  • "For Buyers" - Your source for the latest tips, checklists and free reports.
  • Personal Consultation - Vast experience and knowledge you can rely on.
  • Financial advice - Loans, Mortgages, interest and tax benefits.
  • Community information and Utilities.

Find a knowledgeable agent who knows how to get the job done, get a good deal and is responsive to all your real estate needs. Providing you prompt service, personal guidance and professional competence from contract to settlement.


Selling Your Home


What Distinguishes Sereno Group as the Agency of Choice in the Silicon Valley and Santa Cruz Coastal area?

  • The Sereno Group Sales Team has the highest per agent productivity as compared to other residential Real Estate brokerages in the Counties of Santa Clara and San Mateo, and the Santa Cruz/Monterey Coastal Markets. We are ranked #5 nationally among RealTrend’s prestigious list of Top Firms by Closed Sales Volume per Sales Associate in 2013.
  • Sereno Group is one hundred percent locally owned and operated allowing us to reinvest any surplus resources back into our local community and towards marketing efforts that benefit our clients.
  • The executive team of Sereno Group endorses every agent transaction to ensure a total quality experience for our clients.
  • Our agents are committed to working together as a team to maximize the success of every transaction. It is not uncommon for agents to work collaboratively on market analysis valuation and preparation.
  • Each Sereno Group office has been certified Green by Santa Clara and Monterey Bay Area County Green Business organizations.
  • We build positive long-term relationships with our clients based on trust and integrity. We strive to share every moment of your experience, and to that end, we are committed to making your experience exceptional.
  • Dedicated, knowledgeable agents are focused on providing maximum exposure for your property through print, internet, social media, and direct marketing channels.


With Sereno Group, your property will become part of our family. Using artistically balanced photography and design, your property will appear in an extensive collection of publications and internet portals with far reaching exposure to the area’s most qualified and affluent buyers.

Long understood to be Santa Clara County’s dominant daily newspaper; Sereno Group’s properties are marketed with a full-color display advertisement in the Open Home Guide, ensuring our listings will receive maximum exposure.

Serving each of the distinct neighborhoods and cities in our marketplace, these weekly newspapers allow the marketing of your property on an intimately local level. These include, but are not limited to, the following publications: Los Gatos Weekly, Saratoga News, Almaden Resident, Almaden Times Weekly, Willow Glen Resident, Los Altos Town Crier, Palo Alto Daily Post and Peninsula Premier Homes.

Serving the Santa Cruz Coastal Area, Sereno Group regularly advertises Open Homes and Listings in the Santa Cruz Sentinel, Coastal Homes Magazine and Homes Magazine.

Sereno Group will use direct mailing pieces to specific target markets (i.e. tenant properties and apartment complexes) and Sereno Group’s exclusive Top Producing Agent Distribution List, a contact database consisting of the top producing sales agents in the local community and Santa Clara County.

The internet has changed the way the world does business. At Sereno Group we recognize the global marketplace’s critical presence in the marketing of your home. Through our progressive technology platform, your property will be exposed to the increasing number of buyers who expect a robust and highly visual online Real Estate experience. Sereno Group has positioned itself in the key areas of web and social media that matter most to you and your property.

is a valuable asset for uniquely positioning, marketing and promoting your property in a professional manner that exceeds the traditional brokerage marketing model. Our Designers are able to create customized ads, design and produce professional in-house brochures and a variety of marketing materials that help our agents bring out the best qualities of your home. Being on-site provides quick turn-around, reliability and flexibility in design.

Sereno Group is proud to be associated with Luxury Real Estate, a prestigious organization hosting some of the world’s finest Agencies and listings. This association includes affiliation with over 3,867 International Real Estate Firms and the entire Luxury Real Estate Network.


Reviews on Zillow
"Rick is the person you want helping you with real-estate. His responsiveness, knowledge and connections in the area became paramount for our success ... more "
by jeffhbt
"Rick took the time to understand our family's situation, and he was patient while we considered various options. He also helped us find the right ... more "
by ggggggg

Contact Info

Rick White, Realtor ®

214 Los Gatos-Saratoga Rd, Los Gatos, CA 95030

DRE#: 01127780

Sereno Group Real Estate