About Me
“Rick’s professional
philosophy is centered
on strong professional care
and real estate fundamentals
and exceptional communication.”

ABOUT RICK WHITE
Rick brings over 35 years of experience to the real estate industry, building a distinguished career rooted in performance, integrity, and deep local knowledge. After a successful tenure as a professional alpine ski racer and USSA Apline Level 2 Coach, Rick discovered his passion for real estate in the late 1980s while living and working in the premier resort community of Northstar, California. There, he quickly established himself in a highly competitive market, specializing in vacation homes, income properties, and undeveloped land.
Returning to his roots in Silicon Valley, where he was born and raised, Rick joined Coldwell Banker’s top-producing office. During his 15-year tenure, he consistently ranked as a top producer while expanding his expertise in residential, income, and multi-unit properties. He later continued his success with Sereno Group for 16 years, further solidifying his reputation for excellence. Rick is also a recognized USAA relocation specialist, representing clients from leading companies such as Apple and Intel.
Rick’s professional philosophy is centered on strong real estate fundamentals and exceptional communication. He is committed to delivering results while ensuring every client feels supported and informed throughout the process. By leveraging cutting-edge marketing tools, including virtual tours, advanced visual technologies, and integrated transaction management systems Rick creates customized strategies that maximize exposure and value for each property.
“Rick’s success is
complemented by his
partnership with
Denise White.”
With extensive knowledge of both Santa Cruz and Santa Clara counties, Rick brings valuable local insight to every transaction. As Capitola residents for over 30 years, Rick and Denise have deep roots in the community. They have been actively involved in the Capitola Junior Guards Parents Program and have supported local youth athletics for many years, including scholastic surf team programs, high school athletics, and both high school and club water polo teams. Together, they raised two children in Capitola who now live and work in the same communities where they grew up, further strengthening their connection and understanding of the area.
Rick’s success is complemented by his partnership with Denise White, owner of White Haven Design Works. Together, they provide added value through professional home consultations, interior styling, and full or partial staging services ensuring every listing is presented at its absolute best.
Beyond real estate, Rick and Denise remain deeply connected to the community and continue to support local programs and schools. Recognized among the top 1.5% of agents nationwide by RealTrends, Rick continues to deliver superior service, combining experience, innovation, and a genuine commitment to his clients’ success.
REALTORĀ®
Christies International Sereno
Christies International Sereno
DRE#
3110 Mission Dr
Santa Cruz, CA 95065
Email: rick@sereno.com
